Director Product Marketing
New
E
EngineTravel Technology
Remote - USFull-TimeDirector
Salary$169,830 — $235,000 USD
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Job Details
- Required Skills
- Data AnalysisCross-functional Team LeadershipLooker
Requirements
- Extensive product marketing experience in B2B SaaS environments.
- Proven track record of driving measurable product adoption, pipeline, or market share through launches.
- Deeply hands-on with data analysis tools such as Looker, Amplitude, and spreadsheets.
- Experience building and scaling GTM motions and launch playbooks.
- Strong people management skills with experience leading marketing teams.
- Ability to collaborate effectively across product, growth, brand, and engineering functions.
- Fluency in AI agents and automation to design scalable team systems.
- Excellent written and verbal communication skills.
Responsibilities
- Own product launches end to end, including positioning, messaging, release communications, and cross-functional enablement.
- Develop and run the launch playbook across all product lines to drive market momentum.
- Orchestrate marketing channels and campaigns to translate product roadmaps into compelling narratives.
- Analyze launch performance, adoption, win rates, and funnel impact to inform strategic decisions.
- Manage a verticalized team of product marketers, coaching them across varying product and GTM maturity levels.
- Build frameworks, messaging architectures, and documentation to enable self-service for cross-functional teams.
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