Senior Product Marketing Manager

New

GeotabIoT, SaaS

Remote - USFull-TimeSenior

Salary120,000 - 155,000 USD per year

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Job Details

8+ years of work experience, ideally in Product Marketing in SaaS.
Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science, or a related field.
Proven ability to contribute to product marketing strategy and roadmap development.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Proven ability to manage multiple projects simultaneously with a focus on deadlines.
Deep understanding of customer needs and ability to translate them into marketing strategies.
Expertise in conducting in-depth competitive analysis.
Experience in mentoring and guiding junior team members.
Strong ability to build and maintain relationships with stakeholders, customers, and partners.
Ability to thrive in a fast-paced environment and adapt to changing market conditions.

Tell the product story in a simple, clear, and compelling way to differentiate and share Geotab’s products.
Partner with PMM leadership to build the holistic product marketing roadmap and align with business priorities.
Define processes and standards for go-to-market execution and coordinate with internal stakeholders.
Develop customer insights, personas, and competitive intelligence to inform product roadmap and strategy.
Collaborate with Product Managers, Engineering, Sales, and Marketing to ensure seamless execution of product marketing strategies.
Develop content strategies across buyer funnel stages including white papers, case studies, and sales enablement tools.
Serve as a mentor for junior team members within the PMM function and the broader organization.
Establish and maintain a feedback loop with customers to distill insights into actionable product improvements.

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