Sr. Account-Based Marketing Manager
New
S
SmarshEnterprise SaaS
US - RemoteFull-TimeSenior
Salary115,000 - 135,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 8+ years
- Required Skills
- SalesforceDigital MarketingSaaS
Requirements
- 8+ years of B2B marketing experience, specializing in Account-Based Marketing.
- Proven track record of developing and executing successful ABM campaigns.
- Ability to moderate account planning sessions with Sales, agencies, and marketing stakeholders.
- Experience communicating marketing strategies and results to diverse stakeholders.
- Proven success implementing strategic account, vertical and/or ABM marketing programs.
- Broad range of digital (paid media, SEM & Social), event and content marketing skills.
- Understanding of latest Cloud, SaaS, and GenAI trends.
- Exceptional verbal, written, and visual communication skills.
- Foundational knowledge of key marketing automation and CRM tools (i.e. Marketo, SFDC, 6sense, Mutiny).
- Strong analytical abilities, skilled at turning data into actionable insights.
- Experience thriving in a fast-paced, Enterprise SaaS environment.
Responsibilities
- Lead the strategy and implementation of ABM campaigns and tactics for the Enterprise Business Unit.
- Align as Enterprise Marketing’s primary liaison with Revenue leadership to facilitate cross-functional collaboration with account teams.
- Drive programming strategy to achieve new pipeline, expansion growth, acceleration, and retention goals.
- Partner with sales leaders to identify high-value targets and formulate growth strategies.
- Partner with Demand Generation team to ensure alignment between ABM efforts and global demand generation strategy.
- Manage campaign budgets, timelines, and ideal customer profile segment targets.
- Track performance and ROI for continued optimization to maximize budget efficiency.
- Leverage a data-driven approach to test, evaluate, and optimize campaign success.
- Manage campaign reporting dashboards.
View Full Description & ApplyYou'll be redirected to the employer's site
