Senior Manager, Integrated Demand Generation & Account-Based Marketing
New
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JobgetherB2B SaaS Technology
Based in United StatesFull-TimeManager
SalaryCompetitive annual base salary range of $120,000 - $140,000. Annual bonus opportunity of 15%.
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Job Details
- Experience
- 8+ years
- Required Skills
- Salesforce
Requirements
- 8+ years of experience in B2B marketing, including demand generation, integrated campaigns, or account-based marketing.
- Proven experience executing integrated marketing strategies that connect audiences, messaging, channels, and sales activation.
- Strong background in account-based marketing, including segmentation, buyer groups, and intent signals.
- Experience marketing B2B SaaS, enterprise technology, or complex solutions with multi-stakeholder buying processes.
- Demonstrated ability to create vertical or industry-focused go-to-market programs.
- Strong analytical skills to interpret performance data and make strategic investment decisions.
- Excellent communication, facilitation, and stakeholder management skills.
- Ability to lead complex initiatives through influence across cross-functional teams.
- Experience with account intelligence platforms such as 6Sense preferred.
- Familiarity with Salesforce, Marketo, and marketing analytics platforms preferred.
- Experience in operational, industrial, or regulated technology markets is a plus.
- Experience supporting enterprise and strategic sales motions is preferred.
Responsibilities
- Develop and execute integrated new-logo demand strategies aligned with business priorities and revenue objectives.
- Build and manage the account-based marketing framework across targeted, scalable, and strategic account programs.
- Partner with Sales leadership to define target-account criteria, account tiers, and coordinated engagement plans.
- Design buyer journeys that connect marketing activities with seller outreach.
- Lead campaign planning processes, defining audiences, objectives, messaging, channels, and measurement criteria.
- Coordinate cross-functional contributions across paid media, lifecycle, content, events, and product marketing.
- Develop vertical go-to-market strategies based on industry dynamics and competitive insights.
- Analyze campaign performance, pipeline impact, and program efficiency to drive continuous optimization.
- Partner with Marketing and Revenue Operations to improve reporting, attribution, and measurement processes.
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