Senior Integrated Marketing Manager
New
B
BestowFintech Insurtech
Remote, USFull-TimeSenior
Salary$135K - $162K; $135K – $162K • Offers Equity
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Job Details
- Required Skills
- Data AnalysisSalesforceCRM
Requirements
- Proven experience in demand generation, integrated campaign, or revenue marketing roles in B2B, SaaS, or enterprise technology.
- Strong proficiency in managing paid media budgets and campaign targeting.
- Hands-on experience building and running account-based marketing (ABM) programs.
- Deep expertise in Salesforce or similar CRM platforms for campaign structure and data hygiene.
- Proficiency with marketing automation platforms.
- Analytical capability to track pipeline reviews, attribution, and win-loss analysis.
- Experience using AI-powered tools to improve marketing efficiency.
- Strong collaborator capable of working with Sales, Product Marketing, and external agencies.
- Ability to build process and structure from scratch in a fast-paced environment.
Responsibilities
- Plan and execute demand generation campaigns across paid digital, email, nurture, and organic channels.
- Manage paid media budgets and targeting to maximize lead and pipeline efficiency.
- Facilitate pipeline review cadence with Sales and report marketing-sourced contributions.
- Manage Salesforce campaign structures to ensure clean attribution and reporting.
- Design and execute account-based marketing (ABM) programs including account tiering and personalization.
- Report on channel-to-pipeline attribution and ROI to inform strategic priorities.
- Leverage AI-powered marketing tools to accelerate execution and scale personalization.
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