Senior Marketing Manager, Digital Brand Media
New
F
Fanatics Betting & GamingSports Betting
US RemoteFull-TimeSenior
Salary133,000 - 200,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisDigital Marketing
Requirements
- 7+ years of experience in a related marketing, account management, or business management role.
- Bachelor’s degree in marketing and/or business.
- Expertise in digital marketing channels and platforms including Google, Meta, Twitter, Snapchat, and Programmatic DSPs (e.g., The Trade Desk, MediaMath, Yahoo).
- Strong presentation skills across internal and external stakeholders.
- Expertise across brand measurement partners such as Savanta, Lucid, DISQO, and Kantar.
- Strong analytical skills and the ability to relate results to business objectives.
- Proven track record of delivering successful campaigns on-time and with measurable results.
- Detail oriented, deadline focused, and adaptable.
- Ability to travel occasionally to New York City, Denver, and other locations for conferences and team meetings.
- Knowledge of the sports betting and gaming industry is highly preferred.
Responsibilities
- Own the strategy, execution, and performance of the digital brand media vertical across Fanatics Sportsbook and Casino.
- Develop channel-level targets and KPIs in partnership with key stakeholders across Marketing and the broader business.
- Manage and optimize brand media investment across paid social, online video (OLV), Connected TV (CTV), display, programmatic, and digital audio.
- Drive scalable demand generation while maintaining efficient and strong brand positioning through the funnel.
- Align performance against key metrics including brand lift, brand health, download share, market share, and incremental growth at efficient payback.
- Lead end-to-end campaign reports, including monthly performance readouts and executive-level presentations.
- Manage agency partners to ensure high-quality execution, ongoing optimization, and brand consistency.
- Maintain and strengthen relationships with major platform partners through regular optimization and strategic roadmaps.
- Identify and activate cross-functional digital opportunities that ladder up to broader business objectives.
- Drive innovation through structured testing roadmaps and emerging channel experimentation.
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