Digital Marketing Manager
New
J
JobgetherMarketing
Based in United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5–7 years
- Required Skills
- Google AnalyticsSEODigital MarketingWordPressHubSpot
Requirements
- 5–7 years of experience in demand generation, digital marketing, or growth marketing.
- Proven success driving pipeline and revenue growth.
- Hands-on experience managing paid advertising on LinkedIn Ads and Google Ads.
- Strong experience with HubSpot for campaign management, automation, and lead nurturing.
- Experience managing website content and landing pages via CMS platforms like WordPress.
- Knowledge of SEO principles and experience with Google Tag Manager, Google Analytics, and SEMrush.
- Strong analytical skills to interpret performance data into actionable strategies.
- Excellent project management and stakeholder collaboration skills.
- Ability to work independently in a fast-paced, globally distributed environment.
- Experience in regulated industries (government, healthcare) is a plus.
- Familiarity with HR technology or learning and development markets is a plus.
Responsibilities
- Develop and optimize demand generation campaigns aligned with target audiences and business objectives.
- Manage paid media initiatives across platforms such as LinkedIn and Google Ads.
- Build and maintain marketing automation programs, including landing pages, workflows, and lead nurturing journeys.
- Analyze campaign performance, funnel metrics, and ROI using tools like HubSpot, Google Analytics, and SEMrush.
- Collaborate with sales and marketing operations to improve lead qualification and conversion rates.
- Manage external partnerships, webinars, and sponsorship opportunities.
- Support website optimization through CMS updates, SEO, and conversion improvements.
- Provide reporting and insights to stakeholders to support data-driven decision-making.
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