Senior Marketing Manager
New
R
Raspberry Pi FoundationNonprofit Education
USA, remote with preference for candidates in Metro-Atlanta, Georgia or Twin Cities, MinnesotaFull-TimeSenior
Salary110,000 - 120,000 USD per year
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Job Details
- Required Skills
- Data AnalysisBudget management
Requirements
- A degree or professional qualification in communications and marketing or equivalent.
- Significant experience in a senior marketing role, ideally in the education sector.
- A track record of developing and delivering marketing strategies and campaigns that drive awareness, demand, and adoption.
- Experience of developing and delivering events programmes that engage with target audiences and communities.
- A good understanding of school systems in the US and experience marketing to educators, school leaders, and districts.
- Experience using data and market insights to measure performance and ROI.
- Experience managing and developing people.
- Experience managing budgets and relationships with external agencies, contractors, and vendors.
- Excellent written and verbal communication skills.
- A collaborative approach, with experience working closely with global or cross-functional teams.
- Willingness and ability to travel across the USA.
Responsibilities
- Develop and deliver the communications and marketing strategy for the Raspberry Pi Foundation North America, raising our profile and reputation with key audiences.
- Lead the development and delivery of marketing strategies and campaigns for the Foundation's products in the US (including Code Club, Experience CS, and Experience AI), increasing awareness, generating demand, and supporting customer acquisition.
- Develop and deliver the Foundation's US events strategy, creating meaningful in person opportunities to engage with partners, school districts, educators, and young people.
- Work closely with the global Marketing & Communications team, ensuring that US activities are aligned with the global brand strategy and contributing a US perspective to the continuing development of that strategy in future.
- Use data to measure performance, inform decision-making, and improve effectiveness of our communications and marketing activities.
- Lead and manage a small team of specialists, providing them with the clarity and support to enable them to do great work.
- Manage the US communications and marketing budget, and manage relationships with external agencies, contractors, and vendors.
- Work collaboratively with colleagues across Learning, Customer Success, Product, and Fundraising teams to achieve shared goals.
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