- Develop and deliver the communications and marketing strategy for the Raspberry Pi Foundation North America, raising our profile and reputation with key audiences.
- Lead the development and delivery of marketing strategies and campaigns for the Foundation's products in the US (including Code Club, Experience CS, and Experience AI), increasing awareness, generating demand, and supporting customer acquisition.
- Develop and deliver the Foundation's US events strategy, creating meaningful in person opportunities to engage with partners, school districts, educators, and young people.
- Work closely with the global Marketing & Communications team, ensuring that US activities are aligned with the global brand strategy and contributing a US perspective to the continuing development of that strategy in future.
- Use data to measure performance, inform decision-making, and improve effectiveness of our communications and marketing activities.
- Lead and manage a small team of specialists, providing them with the clarity and support to enable them to do great work.
- Manage the US communications and marketing budget, and manage relationships with external agencies, contractors, and vendors.
- Work collaboratively with colleagues across Learning, Customer Success, Product, and Fundraising teams to achieve shared goals.
Data AnalysisBudget management