Digital Marketing B2B HubSpot Growth Marketing and Automation Manager

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Logical Media GroupDigital Marketing

Medellín, Medellin, ColombiaFull-TimeMiddle

Salary not disclosed

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Job Details

Experience: 2+ years of B2B strategy experience in-house or agency preferred
Required Skills: Data AnalysisSalesforceHubSpotCRM

2+ years of B2B strategy experience in-house or agency preferred.
CRM platform proficiency, with HubSpot preferred.
Competency in implementing and optimizing workflows for customer experience journeys, list hygiene, and lead scoring.
Understanding of the nuances of tailoring performance marketing channels to customer journeys and Account Based Marketing (ABM) needs.
Experience in identifying new marketing channels and target audiences to devise engagement strategies.
Demonstrated ability to perform creative problem-solving independently.
Strong collaboration and presentation skills for internal and client-facing roles.

Collaborate with cross-functional account teams to ensure seamless execution of high impact initiatives and consumer journeys from kickoff to launch.
Develop and implement cross-channel programs that align with customer journey needs based on analytics and behavioral science.
Partner with client stakeholders to operationalize program-based strategies that increase key performance indicators.
Oversee the creation of marketing infrastructure including emails, forms, landing pages, and reports.
Build custom multi-channel reports and implement processes to capture key insights and define account success.
Maintain data hygiene and list integrity, managing integrations between marketing and sales platforms such as HubSpot and Salesforce.
Identify customer segments and plan loyalty programs to deliver ROI-positive results.
Identify and mitigate risks related to CRM changes and support account managers in client communication.

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