Associate Director, Amazon + Retail Media

WpromoteDigital Marketing

Remote, United StatesFull-TimeManager

Salary100,000 - 115,000 USD per year

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Job Details

7+ years in digital media with deep hands-on Amazon DSP planning and execution experience.
Deep programmatic fluency including PMP vs OMP, inventory deals, audience strategy, and inventory decisions.
Command of the full Amazon ecosystem including DSP, Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon Marketing Cloud (AMC).
Experience working with or at a brand with $5M+ in annual Amazon budget.
Track record of leading large, complex, or multi-brand accounts.
Experience with 3P optimization tools such as Pacvue, Skai, or Gigi.
Working experience of Amazon Vendor Central and Seller Central.
Understanding of product detail page optimization including titles, key features, and A+ content.
Knowledge of Amazon account operations, logistics, and associated fees.
Understanding of how Amazon marketing and performance impact the purchase funnel.
Working knowledge of e-commerce marketplaces outside of Amazon.
Experience presenting to senior-level client contacts.

Own full-funnel Amazon DSP strategy, planning, and execution for a large-scale portfolio account.
Provide director-level support to managers across Amazon Sponsored Ads, DSP, and other retail platforms including Walmart, Target, and Criteo.
Design, implement, and manage ad spend while integrating various ad types to meet client goals.
Monitor daily trends, ad performance, and spend across multiple brands.
Communicate account health, performance, and strategic action plans to clients.
Audit prospective Amazon accounts to identify improvement opportunities for the sales process.
Develop and maintain knowledge of emerging trends in Amazon and other marketplaces.

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