Programmatic Media Buyer
M
Mosaic MediaAdvertising Agency
Florida, United States. Texas, United States. Kansas, United States. Georgia, United States. Washington, United States. Idaho, United StatesFull-TimeMiddle
Salary75,000 USD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- Project ManagementAmazon RDSData Analysis
Requirements
- 3+ years of hands-on experience in programmatic media buying.
- Proficiency with one of the major DSPs (Basis, Amazon, The Trade Desk, etc.).
- Ability to analyze data and provide actionable insights for campaign optimization.
- Strong organizational and project management skills.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
Responsibilities
- Develop and execute programmatic media strategies across OTT, CTV, programmatic display, streaming audio, and DOOH.
- Monitor and optimize campaign performance, making real-time adjustments to improve efficiency and ROI.
- Conduct audience segmentation and data-driven targeting to maximize campaign effectiveness.
- Oversee real-time bidding (RTB), private marketplace (PMP) deals, and programmatic guaranteed buys.
- Work with ad exchanges, third-party data providers, and verification partners to ensure campaign success.
- Collaborate with internal teams to align programmatic buys with overall marketing objectives.
- Stay up-to-date with industry trends, ad tech developments, and privacy regulations.
- Provide detailed reports and insights on campaign performance, including key metrics such as CPM, CTR, CPA, and ROAS.
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