Performance Creative Strategist
New
N
NysonianConsumer Products
Remote (US, CA, & UK), 9-5 EST core hours; must maintain meaningful daily overlap with GMT working hours.Full-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Data Analysis
Requirements
- Proven experience in performance marketing with a primary focus on creative development.
- Experience working at a fast-growing DTC brand or a performance marketing agency.
- Deep understanding of customer avatars, consumer psychology, and conversion-focused copywriting.
- Expertise in Meta, TikTok, and current social media video formats and trends.
- Ability to explain the mechanics of winning ads and convert those findings into new testable hypotheses.
- Proficiency in managing high-volume creative production and leading creative teams.
- Active use of AI tools to enhance research, scripting, and production workflows.
- Strong data analysis skills with experience using creative reporting and ad account tools.
- Ability to work effectively within core 9-5 EST hours and maintain daily overlap with GMT.
Responsibilities
- Develop 8 testable creative concepts per week based on customer insights, hypotheses, and performance data.
- Lead a pod of 4-5 video editors to ship approximately 32 videos per week.
- Analyze ad account metrics including CAC, CTR, hook rate, and hold rate to inform future creative strategy.
- Write conversion-focused copy, scripts, and production-ready briefs for video and social content.
- Maintain a testing library of creative learnings to validate or refine hypotheses.
- Partner with Paid Media and Partnerships teams to align creative strategy with business growth goals.
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