- Develop 8 testable creative concepts per week based on customer insights, hypotheses, and performance data.
- Lead a pod of 4-5 video editors to ship approximately 32 videos per week.
- Analyze ad account metrics including CAC, CTR, hook rate, and hold rate to inform future creative strategy.
- Write conversion-focused copy, scripts, and production-ready briefs for video and social content.
- Maintain a testing library of creative learnings to validate or refine hypotheses.
- Partner with Paid Media and Partnerships teams to align creative strategy with business growth goals.
Data Analysis