- Execute hands-on media buying across Meta, Google, TikTok, Snapchat, and AppLovin.
- Create and test landing-page variants tailored to specific ads, audiences, and offers.
- Diagnose campaign performance by connecting ad metrics to landing-page behavior and conversion data.
- Develop and validate optimization hypotheses through live A/B testing.
- Define and implement scaling strategies to allocate budget across channels effectively.
- Monitor performance and make autonomous bidding and spending decisions seven days a week.