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Director of Paid Media

Director of Paid Media

New
N
NysonianConsumer Products
Remote (US), Core hours 9-5 ESTFull-TimeDirector
SalaryUSD $200,000 to $250,000. This role also offers a performance-based bonus tied to business impact (OTE $300-350k).
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Job Details

Requirements

  • Recent, hands-on media-buying experience with direct control over campaign launches and scaling.
  • Proven track record of managing at least $1 million per month in media spend.
  • Expertise in direct-response copywriting (hooks, offers, objections).
  • Experience building and testing landing-page variations.
  • Deep knowledge of Meta Ads Manager platform dynamics, targeting, and scaling.
  • Strong analytical foundation to diagnose root causes of ROAS fluctuations.
  • Active use of a demonstrated AI workflow for analysis, content creation, or testing.
  • Ability to work autonomously and manage accounts on weekends.
  • Understanding of the full customer journey from ad click to conversion.

Responsibilities

  • Execute hands-on media buying across Meta, Google, TikTok, Snapchat, and AppLovin.
  • Create and test landing-page variants tailored to specific ads, audiences, and offers.
  • Diagnose campaign performance by connecting ad metrics to landing-page behavior and conversion data.
  • Develop and validate optimization hypotheses through live A/B testing.
  • Define and implement scaling strategies to allocate budget across channels effectively.
  • Monitor performance and make autonomous bidding and spending decisions seven days a week.
View Full Description & ApplyYou'll be redirected to the employer's site

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USD $200,000 to $250,000. This role also offers a performance-based bonus tied to business impact (OTE $300-350k).
Apply Now