Paid Media Manager
New
S
ScorpionMarketing Technology
Remote - United StatesFull-TimeMiddle
SalaryThe base salary range is $110,000 (entry-level) - $135,000 (highly experienced)
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisBudget management
Requirements
- Bachelor's degree in Marketing, Advertising, Business, Communications, or equivalent practical experience.
- 5+ years of experience in paid media or digital advertising.
- Significant hands-on experience managing B2B Paid Search.
- Experience managing Google Ads and Google Demand Gen campaigns at scale.
- Experience managing paid campaigns across channels such as LinkedIn, Meta, TikTok, Display, and CTV.
- Experience managing substantial paid media budgets with accountability for performance.
- Deep knowledge of Paid Search strategy including bidding, targeting, and optimization.
- Proficiency with GA4, Google Tag Manager, and advertising-platform reporting tools.
- Strong understanding of B2B buying cycles and lead generation impact.
- Ability to analyze performance data into actionable insights.
- Experience working with advertising platform representatives, agencies, or partners.
Responsibilities
- Lead strategy and hands-on execution for Paid Search and Google Demand Gen campaigns.
- Manage paid media across LinkedIn, Meta, TikTok, Display, CTV, and other relevant channels.
- Allocate and manage a substantial, multi-vertical paid media budget.
- Monitor campaign performance and continuously test creative, audiences, targeting, and bidding strategies.
- Measure paid media performance against MQLs, opportunities, pipeline, and ROI.
- Build reporting and communicate performance insights to leadership.
- Evaluate and pilot emerging advertising opportunities and AI-driven channels.
- Manage relationships with advertising platforms, agencies, and partners.
- Partner with cross-functional marketing teams to align media strategy with business priorities.
- Provide direction and quality assurance for campaign execution support.
View Full Description & ApplyYou'll be redirected to the employer's site
