Retail Media Account Manager
New
P
PacvueRetail Media
US RemoteFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Project ManagementData AnalysisMicrosoft ExcelDigital MarketingBudget managementAccount Management
Requirements
- 3+ years experience working in e-commerce sales and/or digital marketing
- Previous account management experience
- Strong analytical skills
- Moderate Excel skills
- In-depth understanding of how retail media, sales, and operations work together
- Proven track record in relationship building
- Proven success in driving results and implementing ideas in a fast-paced environment
- Excellent organizational and communication skills
- Self-starter with demonstrated ownership and ability to work collaboratively
Responsibilities
- Fully own the client relationship by building solid rapport, demonstrating transparency, and delivering results against joint business objectives
- Develop strategic growth plans, gain client alignment, and fully execute against the aligned upon approach
- Measure efficacy of the strategy through regular reporting against core retail media KPIs and ad-hoc audits to identify areas for refinement
- Leverage retail media activities and other retail readiness recommendations to drive increased traffic and conversion and organic search ranking improvement
- Highlight incremental sales opportunities to clients through participation in retailer programs, additional promotional opportunities, and recommendations to improve operational KPIs
- Develop annual budget recommendations and properly allocate across campaigns to align with high level business objectives
- Develop an annual marketing calendar incorporating key drive periods including relevant macro and micro seasons, new product launches, and client media calendars
- Leverage Pacvue technology to manage budget pacing, communicate with client on trends and pacing, and deliver results within client budget thresholds
- Prepare weekly and monthly retail media performance reports, analyze category trends, measure advertising and total sales, identify account trends, and perform competitive benchmarking
- Maximize retailer share, revenue, and profitability for clients
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