Director, Media
New
J
JobgetherMarketing
United StatesFull-TimeDirector
Salary$145,500–$259,800, with actual base pay varying according to location, experience, skills, and other job-related factors.
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Job Details
- Experience
- 10+ years
- Required Skills
- Data AnalysisDigital MarketingCRM
Requirements
- 10+ years of experience in paid media, digital marketing, or media strategy.
- Significant experience working with media agencies or leading media strategy from the agency side.
- Deep expertise across both digital and traditional media channels.
- Demonstrated ability to interpret performance data and optimize investment over time.
- Strong understanding of media measurement, attribution, media mix modeling, and test-and-learn methodologies.
- Excellent cross-functional communication and stakeholder influence skills.
- Experience establishing processes, managing approvals, and creating scalable operating frameworks.
- Bachelor’s degree required; MBA preferred.
- Experience with franchise or cooperative marketing structures is a plus.
Responsibilities
- Lead paid media planning strategy and serve as a strategic thought partner to brand teams.
- Oversee media agency strategy and execution, including media plans, channel strategies, and campaign optimization.
- Establish frameworks that promote innovation, analytical rigor, and experimentation across media programs.
- Lead performance measurement, benchmarking, and ongoing assessment of paid media outcomes.
- Partner with analytics teams to translate media mix modeling, attribution, and incrementality insights into strategy.
- Identify media process gaps and develop practical, standardized documentation and workflows.
- Coordinate with website and CRM teams to optimize customer journeys and cross-channel performance.
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