Director, Media Strategy
New
M
MarketbridgeMarketing, Advertising
Canada or the USFull-TimeDirector
Salary100,000 - 140,000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Data AnalysisBudget management
Requirements
- 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment.
- Strong experience developing and executing media strategies for B2B clients.
- Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications.
- Proficiency with programmatic platforms such as The Trade Desk or DV360.
- Experience managing substantial media budgets and working with media vendors.
- Strong analytical skills for interpreting media performance data and reporting.
- Experience leading client presentations and providing strategic recommendations.
- Previous experience mentoring or managing media professionals.
- Excellent communication and relationship-management skills.
- Ability to manage multiple client accounts in a fast-paced environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).
Responsibilities
- Develop comprehensive B2B media strategies aligned with client marketing objectives and business goals.
- Translate demand-generation strategies into actionable, full-funnel media plans.
- Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, and traditional media.
- Partner with activation teams to ensure accurate campaign execution and optimization.
- Serve as a strategic advisor to clients, presenting plans, results, and insights with clarity.
- Manage vendor relationships and oversee media budget allocation and performance.
- Provide guidance and mentorship to media team members.
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