Director of Social Media

New

Sierra ClubEnvironmental Advocacy

Washington, DC; Oakland, CA; or remoteFull-TimeDirector

Salary140,000 - 150,000 USD per year

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Job Details

Demonstrated track record of directing a social media team to successful outcomes.
Experience building a social media program from top-to-bottom, including strategy and infrastructure.
Proven experience with qualitative and quantitative data-informed strategies.
Significant management experience with the ability to coach and support teams.
Deep expertise with major social platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Reddit, and Substack.
Robust knowledge of social media scheduling, monitoring, analytics, and reporting software.
Strong equity analysis and practice in supervisory and organizational contexts.
Ability to navigate complex organizational structures and facilitate stakeholder collaboration.
Experience in the environmental movement or social justice advocacy space is highly valued.
Experience with influencer cultivation and partnership development.
Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.

Lead the creative development and delivery of Sierra Club’s social media identity, including voice, visual style, and platform strategies.
Develop and execute reflexive content strategies that leverage current events, pop culture, and real-time trends.
Manage and develop a team of strategists, creatives, and content developers.
Set and achieve programmatic goals across marketing, fundraising, and campaign advocacy.
Establish governance structures, content intake processes, and brand standards training for staff, chapters, and volunteers.
Serve as a strategic partner to internal stakeholders to translate organizational priorities into social content.

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