Growth Marketing Specialist

New
H
HireLago Talent MarketplaceMarketing
Serbia. Croatia. North Macedonia. Poland. RomaniaFull-Time
Salary not disclosed
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Job Details

Required Skills
Data AnalysisSEOA/B testing

Requirements

  • Experience designing and executing data-driven growth experiments.
  • Ability to prioritize and test growth hypotheses using frameworks like ICE or PIE.
  • Expertise in managing and optimizing paid social, paid search, email, and SEO channels.
  • Strong proficiency in funnel analysis and identifying conversion bottlenecks.
  • Hands-on experience with A/B testing tools for landing pages, ad creative, and email sequences.
  • Capacity to collaborate effectively with product, content, and creative teams.
  • Skilled in monitoring and reporting on growth KPIs like CAC, LTV, and retention.
  • Ability to build and maintain data dashboards to track performance.
  • Strong research skills for identifying new growth channels and tactics.
  • Ability to communicate complex findings and recommendations to leadership.

Responsibilities

  • Develop and execute growth experiments across acquisition, activation, retention, and referral channels.
  • Identify, prioritize, and test growth hypotheses using structured frameworks (e.g., ICE, PIE scoring).
  • Manage and optimize performance marketing channels including paid social, paid search, email, and SEO.
  • Analyze funnel data to identify conversion bottlenecks and develop strategies to address them.
  • Own A/B testing programs across landing pages, ad creative, onboarding flows, and email sequences.
  • Collaborate with product, content, and creative teams to execute cross-functional growth initiatives.
  • Monitor and report on growth KPIs including CAC, LTV, retention rates, and funnel conversion metrics.
  • Build and maintain dashboards to track key growth metrics and experiment results.
  • Research and implement new growth channels, tools, and tactics.
  • Present experiment findings and growth insights to leadership with clear recommendations.
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