Web / Digital Analytics Engineer
N
NovakidEdTech
Australia, Canada, France, Germany, India, Ireland, Netherlands, Sweden, United Kingdom, United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 2–4 years
- Required Skills
- SQLJavascriptBigQuery
Requirements
- 2–4 years of hands-on experience with conversion tracking or ad platform automation.
- Strong proficiency in Google Tag Manager (tags, triggers, dataLayer).
- JavaScript skills sufficient to debug tags and network requests.
- Demonstrated experience with Meta Conversions API or equivalent server-side events API.
- Knowledge of Google Ads conversion tracking and automated rules.
- Experience automating routine work with platform APIs, scripts, or integration tools such as n8n or Make.
- Basic SQL proficiency, specifically with BigQuery.
- English language proficiency at a B2 level or higher.
- Ability to own problems end-to-end and work independently.
Responsibilities
- Develop automation layers for media buying, including auto-pause and alert rules based on performance triggers.
- Automate audience syncing from the company CRM to Meta, TikTok, and Reddit.
- Build scheduled performance checks and reports utilizing platform APIs and AI tools.
- Maintain conversion tracking across all ad platforms to ensure clean data and prevent tracking errors.
- Implement and monitor client-side and server-side tracking, including Google Tag Manager, Meta Conversions API, and TikTok Events API.
- Set up tracking for new channels and markets, including pixel creation and end-to-end event mapping.
- Troubleshoot event failures and coordinate with engineering for necessary backend fixes.
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