Manager, Paid Social
S
SmallsDirect-to-Consumer
Remote USFull-TimeManager
Salary$120K - $140K
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Job Details
- Required Skills
- Data Analysis
Requirements
- Proven experience personally managing seven-figure monthly Meta budgets at scale.
- Deep hands-on expertise with Meta's platform and auction mechanics.
- Strong understanding of subscription business dynamics, specifically evaluating performance through LTV and retention.
- Rigorous approach to data design, testing, and attribution analysis.
- Technical familiarity with CAPI, event match quality (EMQ), and attribution windows.
- Demonstrated ability to translate creative strategy into high-performing ads.
- Clear, direct communication skills for reporting performance and insights to executive teams.
- Passion for the company mission and pet care community.
Responsibilities
- Own Meta channel strategy end-to-end, including budget, pacing, forecasting, campaign architecture, and bidding.
- Drive profitable customer acquisition by optimizing for quality metrics like retention and LTV rather than just cost per conversion.
- Lead the transition of paid social operations from a hybrid agency model to full internal ownership.
- Collaborate with the Growth Creative Strategist to translate creative concepts into effective audience, message, and format strategies.
- Oversee technical measurement components, including CAPI, event match quality, and incrementality studies to reconcile platform reporting.
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