- Drive the strategy and performance of Pub Pulse and our Facebook Lead Generation Program, helping hundreds of franchisees grow through organic and paid social media.
- Optimize Facebook advertising performance across a large portfolio of campaigns by maximizing results, improving lead quality, and driving measurable business impact.
- Develop KPIs, reporting, and data-driven insights that guide decisions, improve product performance, and support long-term growth.
- Lead testing initiatives and continuously improve workflows, automation, and processes to increase efficiency and scalability.
- Partner with leadership to shape product strategy, prioritize enhancements, and drive the future direction of both programs.
- Serve as the go-to expert for Facebook advertising, social media strategy, and product optimization across the organization.
Data AnalysisProduct ManagementDigital Marketing