Associate Director/Director, Patient Marketing
New
S
Scholar RockBiopharmaceutical
RemoteFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- Digital MarketingBudget managementCRMData analytics
Requirements
- Bachelor’s degree required; advanced degree preferred.
- 6+ years of experience in pharmaceutical or biotechnology marketing, with significant experience in U.S. patient/consumer marketing.
- 6+ years of experience leading the development and execution of integrated digital marketing strategies creating compliant, data-driven campaigns.
- Demonstrated success leading patient marketing strategy and execution in specialty or rare disease environments.
- Experience in neurology, neuromuscular disease, or rare disease strongly preferred.
- Deep commitment to patient centricity with the ability to translate insight into impactful, compliant engagement.
- Strong understanding of regulatory, legal, and compliance requirements for patient-facing communications.
- Proven ability to lead agencies, manage budgets, and operate effectively in a matrixed organization.
- Excellent communication, influence, and stakeholder-management skills.
- Entrepreneurial mindset with comfort operating in a first-launch, high-growth environment.
- Willingness to travel as needed (anticipated up to ~30%).
Responsibilities
- Develop and execute the end-to-end omni-channel strategy identifying business critical tactics to ensure post launch excellence.
- Translate strategy into high-quality, compliant patient-facing tactics, owning the execution of all non-personal promotion, inclusive of unbranded and branded websites, media, social media, and CRM.
- Optimize digital performance through analytics and audience insights, and maximize ROI across paid, owned and earned digital channels.
- Lead the strategy and execution of new digital platforms, which may include, but is not limited to YouTube, Reddit, Apps, or innovative digital partnerships.
- Build and maintain strong, trusted relationships within the SMA patient and caregiver community.
- Partner with Patient Advocacy and the Patient Relationship agency to ensure patient feedback is incorporated and the patient voice is represented.
- Ensure strong alignment between patient marketing initiatives and patient support programs.
- Lead the development of patient-facing assets, event kits, and materials to support consistent execution across the field.
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