- Develop and execute the end-to-end omni-channel strategy identifying business critical tactics to ensure post launch excellence.
- Translate strategy into high-quality, compliant patient-facing tactics, owning the execution of all non-personal promotion, inclusive of unbranded and branded websites, media, social media, and CRM.
- Optimize digital performance through analytics and audience insights, and maximize ROI across paid, owned and earned digital channels.
- Lead the strategy and execution of new digital platforms, which may include, but is not limited to YouTube, Reddit, Apps, or innovative digital partnerships.
- Build and maintain strong, trusted relationships within the SMA patient and caregiver community.
- Partner with Patient Advocacy and the Patient Relationship agency to ensure patient feedback is incorporated and the patient voice is represented.
- Ensure strong alignment between patient marketing initiatives and patient support programs.
- Lead the development of patient-facing assets, event kits, and materials to support consistent execution across the field.
Digital MarketingCRMData analytics+1 more