Meta PPC Specialist
New
J
JobgetherDigital Marketing
United StatesFull-TimeMiddle
Salary4 USD per hour
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Job Details
- Languages
- English
- Experience
- 4+ years
- Required Skills
- Microsoft ExcelLead GenerationDigital MarketingA/B testingGoogle Sheets
Requirements
- 4+ years of hands-on experience managing Meta Ads campaigns.
- Previous experience working within a digital marketing agency or performance marketing environment.
- Proven success managing lead generation campaigns with measurable acquisition results.
- Strong expertise in Meta Ads Manager, Business Manager, Meta Pixel, and campaign optimization workflows.
- Advanced understanding of audience segmentation, including Lookalike Audiences, Custom Audiences, interest targeting, and behavioral targeting.
- Experience with Advantage+ campaigns and Meta’s AI-powered optimization features.
- Strong understanding of attribution models and Meta measurement challenges following iOS privacy changes.
- Meta Blueprint Certification is required.
- Proficiency in Excel or Google Sheets for performance analysis, reporting, and data-driven decision-making.
- Strong written and verbal English communication skills.
Responsibilities
- Plan, build, launch, and manage full-funnel Meta advertising campaigns, including targeting, campaign structure, creative strategy, bidding, and optimization.
- Analyze key performance metrics such as CPL, ROAS, CAC, frequency, attribution data, and conversion rates to identify opportunities and improve results.
- Design and execute structured A/B testing across creatives, audiences, offers, messaging, and landing pages.
- Collaborate with creative teams by providing guidance on ad concepts, hooks, formats, copy angles, and performance-driven assets.
- Optimize campaigns to increase qualified lead volume across service-based and ecommerce businesses.
- Manage advertising budgets effectively, scaling successful campaigns while maintaining performance targets.
- Ensure accurate tracking, including Meta Pixel implementation, Conversions API (CAPI), attribution setup, and event measurement.
- Work closely with CRM, analytics, development, and sales teams to improve lead quality and conversion processes.
- Create clear performance reports and communicate campaign insights, recommendations, and growth opportunities to stakeholders.
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