Senior Engagement Marketing Manager
New
P
PathstreamEdTech
Remote USFull-TimeSenior
Salary105,000 - 160,000 USD per year
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Job Details
- Required Skills
- Data Analysis
Requirements
- Proven experience in lifecycle, engagement, or retention marketing.
- Demonstrated ability to design and implement multi-channel marketing campaigns (email, SMS).
- Strong analytical skills with experience using tools like Amplitude, Hex, or FullStory.
- Experience in data-driven segmentation and building personalized user journeys.
- Ability to partner with Product and Engineering teams on data tracking and product-led growth initiatives.
- Experience working in a B2B2C or similar customer-facing environment.
- Ability to create systems and processes to scale marketing efforts.
- Strong creative problem-solving and communication skills.
- Ability to collaborate cross-functionally to ensure brand and messaging consistency.
Responsibilities
- Design and execute marketing strategies to drive learner enrollment, engagement, and program completion.
- Develop behavioral campaigns using platform data to deliver personalized messaging at scale.
- Collaborate with Customer Success to align lifecycle strategies with corporate client business objectives.
- Partner with Product and Engineering teams to ensure data tracking and integrate campaigns with product features.
- Analyze performance metrics using data tools to refine lifecycle strategies and improve the user journey.
- Run tests and experiments to optimize messaging, timing, and channel performance.
- Work with Content and Design teams to create compelling, purposeful content for learners.
- Develop scalable systems and processes to support engagement while maintaining quality.
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