Growth Marketing, Sr. Manager - Business & Government
New
B
BlackboardEdTech SaaS
Remote - United StatesFull-TimeManager
SalaryUSD 105200 - 115000 / year
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Job Details
- Languages
- Fluency in written and spoken English
- Experience
- 8–10 years
- Required Skills
- QA AutomationSalesforceHubSpot
Requirements
- 8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or enterprise environments.
- Proven track record building and executing integrated campaigns that generate pipeline.
- Hands-on experience running account-based programs.
- Experience managing field and event marketing, including conferences and regional programs.
- Experience building workflows and automations with AI.
- Strong working knowledge of HubSpot or Marketo and Salesforce.
- Experience with intent data platforms such as 6sense or Demandbase.
- Experience managing agency relationships for paid media and creative production.
- Ability to operate independently and manage outcomes in a fast-moving organization.
- Strong written communication skills for campaign copy and creative briefs.
- Fluency in written and spoken English.
Responsibilities
- Own the integrated campaign calendar for new logo acquisition in the Business & Government segment.
- Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration.
- Design and run ABM programs for target accounts across the Business & Government universe.
- Build AI-native workflows for campaign analysis, audience personalization, and performance optimization.
- Manage regional field activation programs and flagship event strategy with clear pipeline attribution.
- Own pipeline contribution targets and report on campaign performance, including MQL-to-SQL ratios and ROI.
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