Sr. Growth Marketing Manager, Insurance
New
J
JobgetherB2B SaaS, InsurTech
Based in United StatesFull-TimeSenior
Salary$99,000 - $125,000 USD, with bonus eligibility
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Job Details
- Experience
- 5+ years
- Required Skills
- Salesforce
Requirements
- 5+ years of experience in growth marketing, customer marketing, lifecycle marketing, demand generation, or account-based marketing within B2B SaaS or technology organizations.
- Proven experience driving customer retention, expansion, upsell, and revenue growth within existing customer accounts.
- Experience supporting enterprise sales teams and complex, consultative buying processes.
- Strong understanding of account-based marketing strategies and customer lifecycle management.
- Excellent collaboration skills with the ability to influence Sales, Product, Customer Success, and executive stakeholders.
- Strong analytical abilities with experience using customer and business data to develop actionable strategies.
- Exceptional written and verbal communication skills.
- Experience with Salesforce, marketing automation platforms, customer data platforms, and marketing analytics tools preferred.
- Experience using AI-powered marketing solutions preferred.
- Background in insurance technology, property intelligence, InsurTech, PropTech, or claims organizations is a plus.
Responsibilities
- Develop and execute lifecycle marketing strategies focused on customer retention, product adoption, expansion, and upsell opportunities.
- Build targeted growth programs supporting customers across segments, from individual users to enterprise accounts.
- Partner with Sales and Customer Success teams to support renewals, account expansion, and strategic customer engagement.
- Create account-based marketing programs that strengthen relationships with enterprise customers.
- Increase adoption of new products, capabilities, and AI-enabled solutions.
- Collaborate with Product Marketing and Product teams to refine positioning, messaging, and go-to-market strategies.
- Build and manage full-funnel campaigns across email, webinars, digital channels, and events.
- Define and monitor KPIs related to engagement, retention, and expansion revenue.
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