Director of Growth Marketing
New
E
Element451B2B SaaS / Higher Education
Remote, United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 6–8+ years
- Required Skills
- Data AnalysisHubSpotCRM
Requirements
- 6–8+ years of experience in growth marketing, demand generation, or performance marketing.
- Proven experience in a B2B SaaS company.
- Deep expertise across digital channels, paid media, lifecycle marketing, and campaign optimization.
- Strategic leadership experience in building or scaling demand generation functions.
- Strong experience managing marketing budgets and performance targets.
- Experience working with external media agency partners.
- Highly data-driven with the ability to analyze performance and optimize investment.
- Comfortable using modern marketing automation, AI, and experimentation tools.
- Proficiency with CRM and marketing automation platforms (HubSpot preferred).
- Strong collaborative skills for working with sales, product marketing, and leadership.
Responsibilities
- Own the growth marketing and demand generation strategy across digital channels, media, campaigns, and lifecycle marketing.
- Overhaul and scale existing demand programs using modern frameworks and experimentation practices.
- Manage and optimize a $1.5M annual paid media budget in collaboration with external agency partners.
- Develop and execute integrated campaigns across digital channels and marketing automation platforms.
- Partner with product and brand marketing teams to align messaging with demand campaigns.
- Define and track pipeline targets and campaign performance goals to optimize channel ROI.
- Lead experimentation initiatives across media buying and AI-driven marketing workflows.
- Collaborate with sales and revenue teams to ensure marketing-to-sales alignment and lead quality.
- Manage marketing technology and reporting workflows including CRM and automation tools.
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