Director of Growth Marketing
New
A
AndelaB2B SaaS
North AmericaFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- SalesforceSEOA/B testingHubSpot
Requirements
- 10+ years of experience in B2B growth, demand generation, or performance marketing in SaaS or tech services.
- Proven track record of pipeline ownership and revenue impact.
- Hands-on expertise in at least one core acquisition channel: SEM, LinkedIn, or outbound email.
- Strong sales alignment experience, including building shared reporting and improving SQL-to-close metrics.
- Proficiency in turning ICPs and personas into resonant, segmented campaigns.
- Analytical rigor with experience reading and building funnel diagnostics and dashboards.
- Proven expertise in SEO/CRO, A/B testing, and personalization platforms (e.g., Mutiny).
- Familiarity with Salesforce, HubSpot or Marketo, and attribution tools like Dreamdata.
- Experience managing teams and external agencies in lean, high-performing environments.
- Background in AI, future-of-work, or talent marketplaces is a bonus.
- Experience with ABM platforms like 6sense or Demandbase is a plus.
Responsibilities
- Account for marketing-sourced pipeline and revenue contribution across ATUs and regions.
- Lead multi-channel programs including paid search, LinkedIn, email nurture, and ABM motions.
- Build joint scorecards and reporting cadences to strengthen sales–marketing alignment.
- Translate ICPs and use-case positioning into effective GTM campaigns.
- Allocate and optimize budgets for efficiency throughout the lead cycle.
- Pilot and scale new channels and AI-assisted workflows.
- Partner with Product Marketing to drive SEO, CRO, A/B testing, and personalization.
- Manage a high-performing team and external agency partners.
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