Director, Growth Marketing
B
BWZMedia, Newsletter
Canada / Vancouver, British Columbia / Calgary, Alberta / Ottawa, Ontario / Toronto, Ontario / Winnipeg, Manitoba / Victoria, British ColumbiaFull-TimeDirector
Salary150,000 - 180,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Required Skills
- A/B testingCRMData analytics
Requirements
- Proven track record in growth marketing or paid acquisition, ideally in a media, newsletter, or audience-driven business.
- Hands-on experience running paid campaigns, such as Meta or LinkedIn.
- Strong conversion optimization skills, including landing page development, funnel analysis, and A/B testing.
- Familiarity with CRM and audience data platforms.
- Experience building and maintaining reporting systems and dashboards.
- Demonstrated ability to operate without a team and build processes from scratch.
- Strong analytical instincts for data-driven decision making.
- Experience working cross-functionally with product, design, and content teams.
- Prior team leadership experience, including small teams or contractors.
Responsibilities
- Own paid acquisition strategy across social, retargeting, and high-intent placements.
- Build and manage referral programs and cross-promotional partnerships.
- Develop and optimize conversion pathways, landing pages, and signup flows.
- Audit and improve onboarding flows for newsletters, diagnostics, and events.
- Build and run a repeatable A/B testing framework across channels, messaging, and offers.
- Establish baseline tracking and maintain live dashboards for acquisition, conversion, CAC, and LTV models.
View Full Description & ApplyYou'll be redirected to the employer's site
