Growth Marketer
K
KanoGaming
Must be currently living in and legally eligible to work in Canada.Full-TimeJunior
Salary$60,000 – $80,000
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Job Details
- Experience
- 1–3 years
- Required Skills
- Data AnalysisDigital MarketingA/B testing
Requirements
- 1–3 years of digital marketing experience.
- Hands-on experience managing paid social or app/mobile campaigns.
- Direct experience with Meta Ads and/or Google UAC.
- Proficiency in analyzing performance data and interpreting metrics.
- Strong attention to detail and an experimentation-driven mindset.
- Clear communication skills suitable for a remote-first team.
- Eagerness to learn mobile free-to-play user acquisition.
- Must be currently living in Canada.
Responsibilities
- Manage and optimize paid user acquisition campaigns across Meta Ads and Google UAC, with potential expansion to other networks.
- Own day-to-day management of a $100K+ monthly ad budget, performing daily optimizations and bid adjustments.
- Support retargeting and re-engagement campaigns to improve player LTV.
- Develop and manage creative tests across static, video, and playable ad formats.
- Track and report on core UA metrics including ROAS, CAC, retention, and LTV.
- Collaborate with analysts and senior UA teams to interpret campaign performance and cohort data.
- Maintain dashboards in AppsFlyer and internal BI tools to communicate results.
- Partner with the LiveOps marketing team to iterate on ad creatives and align acquisition with game updates.
- Support ASO efforts, including keyword testing and metadata updates.
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