Director, Global Performance Marketing
New
A
Atlas HXMB2B SaaS HR-Tech
Location: CanadaFull-TimeDirector
Salary160,000 - 175,000 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- HubSpotData analytics
Requirements
- 10+ years of performance marketing experience with deep expertise in paid search, paid social, programmatic, and demand generation.
- 5+ years of experience in a global people management role, hiring and developing high-performing teams.
- Proven ownership of $800K+ in annual paid media budgets with a demonstrated 3:1 or greater ROI.
- Experience managing a marketing-qualified lead pipeline of $2M+ and working closely with Sales on revenue attribution.
- Demonstrated proficiency with Google Ads, LinkedIn, Meta, programmatic DSPs, and HubSpot.
- Advanced skills in marketing attribution, incrementality testing, and performance analytics.
- Experience with AI-driven optimization, intent data platforms (e.g., ZoomInfo, Bombora), and ABM strategies.
- High level of comfort working in a fast-paced, fully remote environment.
- Strong executive presence and ability to drive cross-functional alignment.
- Proficiency in Microsoft O365 applications (Teams, PowerPoint, Excel).
- Bachelor’s degree in Marketing, Business, Advertising, Media or a related field.
Responsibilities
- Define and own the global performance marketing strategy across all paid channels including search, social, programmatic, display, and affiliate.
- Develop multi-year channel investment roadmaps and optimize budgets to meet pipeline, ARR, and CAC targets.
- Manage paid media contribution to pipeline and MQL targets, with oversight of $2M+ in potential revenue.
- Build, manage, and develop a global team of performance marketing managers and agency partners.
- Establish experimentation frameworks and maintain executive-level reporting standards for C-suite and board stakeholders.
- Partner with Sales and Revenue Operations to ensure lead quality and conversion accountability.
- Own the global performance marketing tech stack and attribution infrastructure.
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