Regional Brand Strategist
New
T
TrulieveCannabis
Remote (FL, GA preferred) - onsite if near an officeFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 4+ years of experience in a marketing and/or retail related role
- Required Skills
- Project ManagementMicrosoft OfficeMarketing
Requirements
- Bachelor’s degree preferred.
- 4+ years of experience in a marketing and/or retail related role.
- Brand Marketing experience highly preferred.
- Understanding of brand partnerships/collaborations preferred.
- Understanding of Go-To Market Product strategy.
- Proficient use of the Microsoft Office suite.
- Exceptional writing abilities.
- Excellent organizational and time management skills with the ability to prioritize multiple projects.
- Excellent communication skills with the ability to interact with co-workers and management.
- Ability to influence co-workers and leadership.
- Proactive, self-starter mentality.
- Detail-oriented, collaborative, and creative team-player.
- Ability to work in a fast-paced, fluid environment under intense deadlines.
Responsibilities
- Participate in development of brand strategies aligned with company objectives, including positioning, messaging, and revenue goals for branded products.
- Lead in-store activations across multiple territories, collaborating with internal teams and external agencies from inception through execution and analysis.
- Lead brand and product launches across multiple territories, inclusive of initial training for retail teams, sustained support post-launch, and analysis.
- Ensure products and packaging meet brand standards and comply with state laws by working with the packaging department, design agencies, and compliance teams.
- Serve as the connection from Florida and Georgia markets to the National Brand Marketing team to ensure brand consistency.
- Collaborate with the Brand Marketing Specialist to ensure swag options are compliant and executed seamlessly at store-level.
- Work with the Social Media team to ensure relevant market content is conducted and shot for each brand.
- Uphold brand integrity by working with vendors, employees, and partners to ensure correct and consistent brand usage.
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