Creative Strategist (Paid Social)
P
PairedMarketing Agency
Brazil. Philippines. Ecuador. South Africa. Colombia. MexicoFull-TimeMiddle
SalaryCompetitive salary + bonus potential tied to performance
Apply NowOpens the employer's application page
Job Details
- Required Skills
- Data Analysis
Requirements
- Worked in a creative strategy role at a performance agency or eCom brand
- Understand UGC, social-first content, and how to drive conversions with creative
- Fluent in Meta & TikTok ad mechanics
- Think in hooks, first seconds, and messaging frameworks
- Ability to break down results & back ideas with data
- Experience leading content production teams
- Proficiency with Adobe Premiere Pro or ability to speak editor language fluently
- Strong copywriting skills
- Experience managing timelines, feedback loops, and team workflows
- Proven understanding of consumer psychology + viral content
- Strong organization and communication skills
Responsibilities
- Lead creative strategy across Meta & TikTok campaigns
- Turn product insights into winning hooks, angles & ad scripts
- Work closely with editors & designers to bring ideas to life
- Analyze performance data to inform next-gen creatives
- Spot trends early & translate them into scroll-stopping ideas
- Own the creative feedback loop across accounts
- Manage and mentor a lean team of editors and creators
- Ensure all creatives align with brand, performance & platform requirements
- Keep clients looped in without drowning them in noise
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