Digital Marketing Specialist
New
J
JobgetherDigital Marketing
Fully remote position available across Canada.Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–5 years of experience managing paid media campaigns
- Required Skills
- Data AnalysisGoogle AnalyticsMicrosoft ExcelDigital Marketing
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 3–5 years of experience managing paid media campaigns, including relevant internship experience.
- Hands-on experience with paid social advertising platforms and digital campaign management.
- Strong analytical skills with the ability to interpret campaign performance data and optimize results.
- Proficiency with Microsoft Excel, including formulas and pivot tables.
- Experience creating digital marketing strategies and presenting recommendations to stakeholders.
- Excellent written communication skills with experience developing effective advertising copy.
- Strong organizational skills and exceptional attention to detail.
- Ability to manage multiple projects in a fast-paced, collaborative environment.
- Facebook Blueprint Certification (Media Buying) or equivalent professional certifications are considered an asset.
- Google Analytics and/or Google Ads certifications are preferred.
Responsibilities
- Assist in developing paid media strategies and channel investment plans aligned with client objectives.
- Build, launch, and manage paid advertising campaigns across platforms such as Meta, TikTok, LinkedIn, Snapchat, Pinterest, Reddit, and emerging social channels.
- Monitor daily campaign performance, analyze key performance indicators, and recommend optimization opportunities.
- Optimize campaigns through audience segmentation, creative improvements, bidding strategies, and ad copy adjustments.
- Contribute to the creation of compelling paid search and social advertising copy.
- Prepare and present weekly, monthly, and quarterly performance reports with strategic recommendations.
- Collaborate with account management teams to communicate campaign performance and paid media strategies to clients.
- Identify meaningful business metrics to measure campaign success and continuously improve results.
- Foster a test-and-learn approach by proposing innovative ideas, experiments, and process improvements.
- Stay informed on industry trends, platform updates, and new advertising opportunities to enhance campaign effectiveness.
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