Director, International Marketing
New
J
JobgetherB2B Technology
CanadaFull-TimeDirector
Salary$162,000 – $224,000 CAD
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Job Details
- Experience
- 10+ years of experience in B2B marketing, 3+ years of experience managing teams
- Required Skills
- Project ManagementData AnalysisBudget managementMarket Research
Requirements
- 10+ years of experience in B2B marketing, with significant experience leading international, regional, or new market expansion initiatives.
- Proven track record of developing and scaling go-to-market strategies across international markets.
- 3+ years of experience managing teams, direct reports, agencies, or cross-functional teams in complex organizations.
- Demonstrated ability to translate marketing strategies into measurable business outcomes.
- Strong experience partnering with senior Sales, Marketing, and executive leaders to align growth strategies with business objectives.
- Experience managing marketing budgets, negotiating with vendors, and prioritizing resources across multiple regions.
- Excellent executive communication, storytelling, and presentation skills.
- Ability to operate effectively in ambiguous, fast-changing environments while building processes from the ground up.
- Strong analytical mindset with experience using data and insights to guide investment decisions.
- Bachelor’s degree required; MBA or equivalent advanced experience is preferred.
- Ability to travel internationally on a quarterly basis or as needed.
Responsibilities
- Own the international go-to-market strategy and growth roadmap across key regions, including market entry, expansion planning, localization, and long-term scaling initiatives.
- Define market priorities, investment strategies, and expansion plans while presenting recommendations and insights to executive stakeholders.
- Lead the development and execution of localized marketing programs, ensuring alignment between global strategy and regional market needs.
- Build, manage, and develop regional marketing teams, external partners, and agencies to support demand generation, events, partnerships, and market activation.
- Partner closely with Sales, Product Marketing, Demand Generation, Communications, Operations, and other cross-functional teams to create cohesive regional strategies.
- Conduct market research, competitive analysis, and customer insights initiatives to identify opportunities, challenges, regulatory considerations, and buyer behaviors.
- Establish strategic partnerships, including channel, technology, and regional partnerships, to accelerate market presence and pipeline growth.
- Adapt messaging, positioning, and marketing materials to reflect local customer needs, cultural differences, languages, and competitive landscapes.
- Develop reporting frameworks and success metrics to measure market maturity, pipeline contribution, ROI, and commercial performance.
- Manage budgets, vendor relationships, and resource allocation across multiple markets to maximize growth impact.
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