EMEA Insights Specialist
New
R
Reddit Germany GmbHDigital Media
Location: Remote - Germany. Preferred candidates based in Berlin or Hamburg. Amsterdam and London will also be considered.Full-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Native or fully fluent German and English language proficiency required; French is a plus.
- Required Skills
- Data AnalysisMarket Research
Requirements
- Proven experience working in stakeholder-facing insights, strategy, analytics, or research teams within media owners, agencies, or platform organizations.
- Native or fully fluent German and English language proficiency required.
- Strong presentation and communication skills, with experience representing insights at high-profile consumer, B2B, and client-facing events.
- Deep expertise in mixed-methodology research, including qualitative methods (ethnography, focus groups, interviews) and quantitative methods (survey design, segmentation, brand tracking, statistical analysis).
- Strong understanding of the German media and advertising landscape.
- Ability to engage credibly with senior stakeholders across major German brands and media agencies.
- Familiarity with platform analytics, first-party data, and syndicated tools such as GWI, Comscore, and Ipsos.
- Broad category fluency across key advertiser verticals including CPG, automotive, finance, technology, entertainment, and retail.
- Working knowledge of the competitive platform landscape across EMEA.
Responsibilities
- Transform complex first-party and third-party data into persuasive, actionable narratives and strategic recommendations for advertisers and internal stakeholders.
- Design hypothesis-driven research frameworks that identify the right business questions before selecting methodologies.
- Conduct and synthesize mixed-methods research, including qualitative and quantitative approaches, to uncover cultural and consumer trends.
- Translate insights into compelling sales narratives, strategic positioning, and “why Reddit” stories that support advertiser acquisition and revenue growth.
- Contribute to brand strategy development, positioning work, perception studies, and Jobs-to-be-Done (JTBD) frameworks.
- Act as a subject matter expert on Reddit communities, internet culture, and platform behavior within the German and broader EMEA media landscape.
- Represent Reddit at industry events, client presentations, keynote sessions, and thought leadership opportunities.
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