Marketing Director
New
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The Uncommon BusinessAI-first education
United StatesFull-TimeDirector
SalaryStarting at $120,000 to $160,000 base salary plus performance bonus of up to 10% based on launch revenue targets and quarterly marketing KPIs.
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Job Details
- Required Skills
- Data Analysis
Requirements
- Proven experience building and owning a full-funnel, multi-channel marketing engine across paid, organic, email, social, and affiliate marketing
- Demonstrated success architecting marketing systems from the ground up rather than maintaining existing infrastructure
- Experience owning revenue targets with the ability to connect marketing performance directly to launches, funnels, customer acquisition costs, conversion rates, and business growth
- Proven success leading marketing for launch-driven businesses with measurable revenue outcomes
- Strong expertise in funnel strategy, customer journey optimization, and conversion improvement
- Experience hiring, leading, and scaling high-performing marketing teams
- Proven ability to unify multiple acquisition channels into one coordinated growth engine
- Strong analytical mindset with the ability to quickly diagnose performance issues and implement effective solutions
- Comfortable balancing strategic leadership with hands-on execution in a lean, high-growth environment
- Experience managing affiliate or partnership marketing as a meaningful acquisition channel
- Experience implementing AI tools and automation into marketing workflows to improve efficiency and scale
- Comfortable operating in a fast-paced, founder-led, high-accountability environment
Responsibilities
- Building and leading a unified, AI-first marketing department across paid media, organic content, email, social media, and affiliate marketing
- Owning the marketing strategy and execution for major product launches, including campaign architecture, channel sequencing, conversion optimization, and revenue performance
- Developing and implementing a centralized creative briefing process that aligns every marketing channel around a single strategy
- Leading affiliate marketing strategy and creating systems that generate consistent growth between launch cycles
- Owning funnel strategy across all offers and proactively identifying and solving conversion challenges
- Hiring, developing, and structuring the marketing team as the business continues to scale
- Running weekly marketing leadership meetings while providing clear recommendations and strategic direction to executive leadership
- Building AI-driven workflows and repeatable systems that increase efficiency, scalability, and team performance
- Driving continuous improvement through data, testing, and measurable marketing performance
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