- Identify and engage prospective mid-market customers through outbound email, phone, LinkedIn, and other channels.
- Follow up on qualified inbound and marketing-generated leads to create business opportunities.
- Manage a portfolio of mid-market accounts and prioritize prospects using intent signals, engagement data, account research, and sales team input.
- Qualify prospects by uncovering pain points, business priorities, timing, and relevant use cases.
- Hand off qualified opportunities to Account Executives and maintain timely, accurate records in Salesforce and related tools.
- Align with Mid-Market Account Executives on priority accounts, prospecting strategies, messaging, and follow-up.
- Partner with Marketing on campaigns, events, webinars, and demand-generation follow-up.
- Reengage previously closed-lost, stalled, or inactive prospects.
- Share prospecting insights with the BDR team and participate in training, role-playing, coaching, and team meetings.
Business DevelopmentSalesforce