Global Paid Search & Social Media Manager
G
Goodway GroupDigital Marketing
We are only accepting candidates outside of the US. Please only apply if you reside outside of the US. Priority for those who live in Brazil, Colombia, Mexico, and Peru.Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- Three or more years of hands-on experience
- Required Skills
- Google AnalyticsTableau
Requirements
- Bachelor’s degree in marketing, advertising, business, or a related field preferred.
- 3+ years of hands-on experience managing paid search and paid social campaigns.
- Experience in direct-response, commerce, performance marketing, or growth-focused environments.
- Proficiency with Google Ads, Microsoft Advertising, and Meta Ads Manager.
- Familiarity with additional social platforms such as LinkedIn, Pinterest, Snapchat, TikTok, or X.
- Solid understanding of campaign setup, keyword strategy, bidding, budget allocation, and testing plans.
- Knowledge of measurement strategy, conversion tracking, pixels, and attribution.
- Experience using data analysis and visualization tools such as Google Analytics, Looker Studio, Skai, or Tableau.
- Strong analytical and problem-solving skills to translate data into actionable insights.
- Excellent client communication and presentation abilities.
- Proven ability to manage multiple campaigns, priorities, and deadlines simultaneously.
Responsibilities
- Plan, activate, and optimize paid search and social campaigns across platforms including Google, Meta, LinkedIn, TikTok, and others.
- Develop campaign strategies encompassing audience targeting, keyword approaches, bidding, and budget allocations.
- Manage performance metrics such as CPL, CPA, CAC, ROAS, and CLV to drive business outcomes.
- Provide proactive, data-informed recommendations and present performance insights to clients and stakeholders.
- Oversee full campaign lifecycles from setup and trafficking to reporting, troubleshooting, and billing.
- Collaborate with strategy, analytics, and creative teams to ensure cohesive cross-channel consumer experiences.
- Support audits of prospective and existing client search and social accounts.
- Mentor junior team members on platform knowledge and activation best practices.
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