Senior Manager, Paid Social B2B
New
W
WpromoteDigital Marketing
Remote, United StatesFull-TimeManager
Salary84,000 - 100,000 USD per year
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Job Details
- Experience
- 3-5 years
- Required Skills
- SalesforceGoogle AnalyticsLead GenerationSaaSHubSpot
Requirements
- 3-5 years of experience in paid social media advertising, focused on B2B, SaaS, or lead generation.
- Demonstrated experience executing full-funnel B2B social campaigns supporting pipeline and MQL/SQL goals.
- Strong hands-on expertise in LinkedIn Ads and Meta platforms.
- Familiarity with B2B targeting strategies including ABM, firmographics, and CRM lists.
- Working knowledge of B2B analytics and martech ecosystems like Google Analytics, Salesforce, HubSpot, Demandbase, or 6sense.
- Solid understanding of B2B creative strategy, testing methodologies, and professional messaging.
- Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager.
- Strong communication skills for articulating insights to clients and internal stakeholders.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
Responsibilities
- Lead day-to-day social strategy development and activation for assigned B2B clients.
- Translate B2B buyer journeys into tactical, data-informed campaign architectures across all funnel stages.
- Execute and optimize multi-stage strategies including ABM, gated asset promotion, and CRM-based retargeting.
- Partner with analytics, search, and programmatic teams to deliver integrated demand generation.
- Track and report on campaign performance using tools like Salesforce, HubSpot, Marketo, or Pardot.
- Assist with new business efforts including research, POV development, and pitch support.
- Prepare client-facing performance recaps and actionable insights.
- Monitor and test new platform features and targeting approaches across LinkedIn, Meta, Reddit, and X.
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