Senior Manager, Paid Consumer Acquisition
New
C
Credit AcceptanceConsumer Finance
United StatesFull-TimeManager
Salary$170,000 - $200,000 base salary + an annual bonus plan.
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Job Details
- Experience
- 7+ years
- Required Skills
- Microsoft Power BIGoogle AnalyticsA/B testing
Requirements
- Bachelor’s degree or equivalent experience.
- 7+ years of hands-on experience in paid acquisition or performance marketing roles.
- At least 3 years of experience leading other paid marketing or performance marketers.
- Track record of owning and growing multi-channel media programs tied to clear revenue or application targets.
- Direct experience managing significant media budgets and optimizing toward CAC, ROAS, or similar performance metrics.
- Demonstrated experience owning acquisition workstreams end-to-end.
- Experience working directly with senior stakeholders (Director/VP level), including presenting results and trade-offs.
- Advanced, hands-on experience managing campaigns across platforms such as Google Ads, Meta, and TikTok.
- Fluency with supporting tools for conversion tracking, experimentation, and feed management.
- Strong analytical and modeling skills using tools like Google Analytics (GA4), Adobe Analytics, or Power BI.
- Ability to design, launch, and interpret statistically sound experiments.
- Excellent written and verbal communication skills.
Responsibilities
- Own the paid acquisition strategy and channel mix for Consumer Marketing, aligning media investments to acquisition and profitability targets.
- Lead the planning, execution, and optimization of campaigns across key performance channels (e.g., paid search, paid social, affiliates/partnerships), managing budgets, bids, audiences, and creative testing.
- Partner with Product and Engineering to build and improve paid acquisition capabilities in areas like inventory marketing, server-side integrations, and conversion value modeling.
- Build and manage forecast and performance models (e.g., CAC, LTV, payback, marginal ROI) to inform budget allocation and scenario planning.
- Develop and maintain a robust experimentation roadmap covering platform and online/offline experiential levers.
- Select, onboard, and manage external agencies and technology partners.
- Own weekly, monthly, and quarterly performance reviews and report insights to senior leadership.
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