Marketing Automation Analyst
New
C
CLEAResultMarketing Automation
United StatesFull-TimeMiddle
Salary76,100 - 114,200 USD per year
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Job Details
- Experience
- 2–4 years
- Required Skills
- SQLData AnalysisHTMLCSSA/B testing
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2–4 years of hands-on experience in email marketing, preferably within an agency environment.
- Strong knowledge and proficiency in Salesforce Marketing Cloud (SFMC).
- Experience with HTML/CSS for email formatting and coding.
- Strong analytical skills with the ability to interpret data and present actionable insights.
- Excellent communication and presentation skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Familiarity with marketing automation best practices and compliance (e.g., CAN-SPAM).
- Knowledge of A/B testing methodologies and personalization strategies.
- Experience with AMPscript or SQL within SFMC is preferred.
Responsibilities
- Create medium-complexity emails in SFMC, including formatting, coding, and adding dynamic content.
- Deploy medium to high-complexity email campaigns using SFMC.
- Develop and execute low-complexity deployment strategies.
- Set up and manage email journeys and triggered email campaigns.
- Monitor and report on email performance for accounts.
- Analyze campaign results and translate insights into client-facing presentations.
- Recommend performance improvements to support program and revenue goals.
- Collaborate with cross-functional teams to align with marketing strategies.
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