Marketing Analyst
New
H
HeadspaceDigital Health
This role is open to candidates across the US. Candidates must permanently reside in the US full-time.Full-TimeMiddle
Salary$100,800-$140,000 + equity + benefits
Apply NowOpens the employer's application page
Job Details
- Experience
- 4+ years
- Required Skills
- SQLData AnalysisTableauProduct AnalyticsA/B testing
Requirements
- 4+ years of experience in marketing, growth, or product analytics or a comparable quantitative role.
- Strong proficiency in Tableau and SQL.
- Comfort working directly in a data warehouse environment.
- Hands-on fluency with a product analytics platform (e.g., Amplitude).
- Deep understanding of marketing metrics (CAC/CPA, LTV, conversion funnels).
- Demonstrated experience with experimentation and causal inference (A/B testing, power analysis, holdout design).
- Ability to translate complex analysis into clear recommendations for non-technical stakeholders.
- Proven track record of self-directed ownership and proactive project management.
- Experience handling sensitive member and health-related data with rigor and care.
Responsibilities
- Build and maintain marketing metrics and reporting dashboards for self-service stakeholder access.
- Define KPIs, instrumentation, and success criteria for campaigns prior to launch.
- Connect marketing activity to downstream business outcomes including engagement and conversions.
- Partner on experiment design, including power analysis, hypothesis testing, and causal methods.
- Perform post-mortem analysis to drive optimization iterations and follow-on marketing plays.
- Develop LTV analysis by channel to guide budget and strategy allocation.
- Maintain attribution modeling across SKAN and web channels to reconcile platform and modeled data.
- Analyze lifecycle performance, including churn, trial-to-paid conversion, and reactivation.
View Full Description & ApplyYou'll be redirected to the employer's site
