Director, eRetail & Retail Media Networks
New
O
OLIPOPConsumer Packaged Goods
This position is fully remote.Full-TimeDirector
Salary$160,000-$175,000 base salary + bonus
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Job Details
- Experience
- 12+ years of experience
- Required Skills
- ShopifyGoogle AnalyticsMicrosoft ExcelDigital Marketing
Requirements
- 12+ years of experience working in e-commerce/omnichannel sales, cross-channel digital marketing, or related fields.
- Strong working knowledge and proficiency of Google Analytics and Shopify.
- Strong competency in Excel.
- Deep understanding of marketing and advertising capabilities across digital selling channels.
- Ability to forecast for channels to maximize sales and mitigate OOS issues.
- Proven experience building and leading high-performing teams.
- Strong planning, organization, project management, and presentation skills.
- Experience working successfully with remote teams.
- Familiarity with collaboration tools like Slack, Zoom, and Asana.
- Must be willing to travel approximately 20% for productions, events, or team off-sites.
Responsibilities
- Develop and execute a comprehensive RMN strategy across platforms like Walmart Connect, Target Roundel, and Kroger Precision Marketing.
- Own the end-to-end relationship with the retail media and performance marketing agency.
- Lead strategy and execution for on-demand and rapid delivery platforms such as Instacart, DoorDash, and GoPuff.
- Optimize media investment to drive ROAS, incrementality, and full-funnel performance.
- Establish clear performance KPIs, test frameworks, and measurement models.
- Own the end-to-end digital shelf strategy, including PDP optimization, SEO, AEO, content syndication, and conversion optimization.
- Build, lead, and develop a high-performing eRetail and RMN team.
- Collaborate with Sales, Marketing, Shopper, Supply Chain, Finance, and CX teams for omni-channel planning.
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