Senior Kohl's Media Network Analytics Analyst
New
K
Kohl'sRetail Media Analytics
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- SQLMicrosoft Power BITableauMicrosoft ExcelData visualizationGoogle SheetsLooker
Requirements
- Bachelor’s degree or equivalent experience.
- 3–5 years of experience in marketing analytics, media measurement, or campaign reporting.
- Strong hands-on skills in SQL.
- Proficiency in Excel or Google Sheets.
- Experience with data visualization tools such as Tableau, Power BI, or Looker.
- Knowledge of media measurement techniques such as attribution, incrementality, or lift studies.
- Ability to plan, prioritize, and monitor activities across business units.
- Ability to perform full-time work hours, including 8 hours per day, 5 days per week.
- Ability to work effectively and collaboratively in a fast-paced team environment.
Responsibilities
- Develop and maintain the analytics framework for evaluating media performance across channels.
- Produce recurring and ad hoc vendor performance reports and dashboards.
- Support campaign analysis, including pre-, mid-, and post-campaign performance reporting.
- Collaborate with Sales, Marketing, and Engineering to translate requirements into scalable reporting solutions.
- Maintain and improve dashboards that visualize KPIs, benchmarks, and business outcomes.
- Support advanced analytics initiatives such as incrementality testing, attribution modeling, and media mix modeling.
- Synthesize media, vendor, and category-level insights to inform strategic recommendations.
- Ensure data accuracy and integrity through collaboration with Data Engineering and IT.
- Contribute to data-driven stories demonstrating campaign success to drive renewals and upsell opportunities.
- Analyze customer behavior and media interaction data to support media planning and optimization.
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