Engagement Marketing Lead
New
H
HumanaHealthcare Insurance
Remote Nationwide, Eastern Standard Time (EST)Full-TimeLead
Salary$126,300 - $173,700 per year
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Job Details
- Experience
- Minimum of 8 years
- Required Skills
- Project ManagementData AnalysisCross-functional Team LeadershipStakeholder management
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.
- Minimum of 8 years of experience in marketing lifecycle or customer engagement.
- Demonstrated 5 years of experience in performance analysis and data-driven marketing strategy.
- Proven ability to manage multiple projects simultaneously with strong attention to detail.
- Demonstrated ability to lead work through influence without direct authority.
- Proven ability to drive cross-functional initiatives from strategic planning through execution.
- Strong stakeholder management skills, including navigating governance and approval processes.
- Strong structured problem-solving and analytical skills.
- Excellent written and verbal communication skills.
- Comfort with ambiguity and frequent change.
- Experience in healthcare, insurance, or regulated industries preferred.
- Familiarity with agile marketing methodologies.
- Exposure to NBA engines, CDPs, or journey orchestration technologies such as Adobe Experience Platform or Pega preferred.
Responsibilities
- Lead day-to-day execution of the Stars campaign lifecycle, from strategy development to measurement and optimization.
- Partner with Stars, Clinical, and Pharmacy business stakeholders to align campaign goals and translate needs into actionable GTM plans.
- Develop and refine test-and-learn strategies including measurement plans and performance goals.
- Execute and optimize multi-channel campaigns across email, mail, SMS, app, web, call center, and IVR.
- Support journey mapping and personalization efforts, including Next Best Action (NBA) logic.
- Participate in agile pod operations such as sprint planning, backlog grooming, and tracking deliverables.
- Lead performance tracking, outcomes reporting, and analyses to inform strategic decisions.
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